Hi! I’m Kaleigh

A Multidisciplinary Designer
dedicated to helping you find strategic, engaging, and creative solutions tailor-made for your business.

Experience

  • ・Spearheaded B2B/B2C marketing and outreach projects/campaigns from planning to execution, defining schedules, budgets, and implementation roadmaps.

    ・ Developed and implemented content strategies aligned with clients' objectives and target audiences, while creating and curating compelling visual and written content for social media posts to maintain consistency with clients' brand identities.

    ・Planned and implemented social media campaigns and strategies. Monitored campaigns and analyzed web traffic from the online community using KPIs.

    • Led B2C marketing and outreach projects and campaigns through deployment, identifying schedules, scopes, budget estimations, and project implementation plans.

    • Responded to customer comments and queries in a timely manner. Cultivated relationships with customers, potential customers, industry professionals, and journalists by ensuring messaging, content, and crisis management across all networks were prompt, consistent, and empathetic.

    • Planned and implemented social media campaigns and strategies. Monitored campaigns and analyzed web traffic from the online community using KPIs.

    • Identified, developed, and optimized growth channels to drive revenue growth.

    • Analyzed marketing data and user feedback through campaign results, conversion rates, and traffic to help shape future marketing strategies.

    • Created new content tailored to specific audiences’ interests and behaviors to prompt product engagement.

    • Taught English as a second language through systematic phonics, grammar, and creative writing programs.

    • Equipped students with a strong foundation in reading, writing, speaking and listening.

    • Developed onboarding materials for incoming teachers. Trained and guided new teachers through curriculum and ensured high standards were met and maintained throughout their tenure.

    • Established workflow systems, processes, and customer outreach templates that enhanced the productivity and efficiency of the core team consisting of 10 people. Supported team expansion of up to 40 people in a start-up environment.

    • Efficiently coordinated many full product-development lifecycles, including ideation, designing, strategic planning, requirements analysis, QA testing, and product launches.

    • Addressed and supported customer needs through the facilitation of product, technical, and service solutions.

    • Worked in the flagship location providing insightful advice and friendly, hands-on technical customer support while adhering to a schedule of customer appointment times.

    • Multi-tasked in a high-paced dynamic environment while maintaining composure and customer focus during troubleshooting and solving technical issues.

    • Identified and diagnosed customer issues in a timely and hands-on manner. Trained customers in best practices, applications, and programs while providing out-of-the-box solutions.

Education + Certifications

San Francisco State University, San Francisco, CA — Bachelor's Degree, Anthropology


Master's Certificate in Teaching English as a Foreign Language
220-Hour Master's Certificate with a focus on Young Learners and Business English.

Udemy Certificate in Full Stack Web Development
Highly Proficient in HTML, CSS, Javascript, React, Node.js, Redux, MySQL

Udemy Certificate in Web & Mobile Design
Highly Proficient in Prototyping, Wireframing, Mobile User Interface Design, User Experience Design, Interaction Design, Creative Direction

Google Certifications
Google Ads Apps Certification
Google Ads Shopping Certification